A jewelery ad was circulated by a popular brand after it was trolled on social media for allegedly promoting 'Love Jihad'. Actress-TV host Minnie Mathur, who married filmmaker Kabir Khan, recently shared her experience in a multicultural wedding, and how the ad should be removed if anyone wants to remove hate from a beautiful video. Speaking about the viral advertisement, which has now been made private, the popular brand also issued an apology on Instagram for hurting people's sentiments.
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| Image credit:- india tv |
The 50-second clip featured a Hindu woman in a baby shower hosted by her Muslim family. After seeing all the preparations based on her culture, Mother gets a shock. As the video progresses, it is shown that her mother-in-law and her husband, together with the family, decide to have a Hindu ceremony for the expected mother.
The video angered many. People blamed the makers for not only promoting 'Love Jihad', but also attacked the brand and insisted on banning the products. Left with no option, the ad was pulled down and an apology was shared, which disappointed many.
One of them is Minnie Mathur, who shared a series of posts on her Instagram stories about her experience of getting married in a Muslim family.
Earlier, Divya Dutta also expressed her displeasure on social media, who lent her voice for the advertisement. She shared on Twitter, "But sir, we don't all promote brotherhood. We are as India. That is our soul. There is unity in diversity. Sunset in Bachchan. In advertisements. Let everyone's thoughts go! "
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